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Job-Finding Site Focuses Name To CTjobs.com


Posted: September 03, 2006

An internet job site run by a partnership of regional newspapers has changed its name to CTjobs.com to better reflect its statewide reach of jobs and readership.

The Web site, which had been called getCTjobs.com, is an affiliate of nine newspapers, including The Day and the Westerly Sun.

The Web site, whose full address is www.CTjobs.com, was first launched in February and serves as a community based bulletin board for both employers and those seeking employment. It features all of the help-wanted advertisements featured in the nine newspapers across Connecticut and coastal Rhode Island, according to Shawn Palmer, The Day's director of advertising.

Besides The Day, the online partnership includes The Chronicle newspaper in Willimantic, The Connecticut Post in Bridgeport, The Hour in Norwalk, The News-Times in Danbury, The Journal Inquirer in Manchester, The Record-Journal in Meriden, The Republican-American in Waterbury and the Westerly Sun.

Joseph G. Shaker, the Web site's general manager, said the name change to CTjobs.com gives the jobs site a stronger presence. "The Connecticut publishers... wanted a stronger (Web address) that immediately symbolized the statewide reach of our jobs and readership," Shaker said. The venture is run as a partnership with Shaker Recruitment Advertising & Communications, the world's largest recruitment advertising and communications firm.

He said the newly renamed Web site would provide "strong local jobs for our local advertisers."

Earlier this year, the nine newspapers acquired the CTjobs.com Web site, which had been operating as a separate site from getCTjobs.com, and felt that CTjobs.com was the better, more strategic name for the new combined site, Palmer said.

The Web site will continue to broaden the reach for both employers and job seekers in The Day's market area, Palmer said, by providing continuously updated postings of area employment needs.

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